JOCHEN HILDEBRANDT & CLAUS-PETER DEISSLER, 4stoXX AG, Stuttgart, Germany
ABSTRACT
Among other things, the semiconductor industry
is typified by the increasing difficulty with which
knowledge is transferred. Knowledge sources
and sinks are widely separated, and transfers are both
highly filtered and, usually, uni-directional, from supplier
to customer. Which is more than unfortunate, because
it is knowledge flow in the opposite direction that
presents a decisive opportunity for the industry: in
practice, nobody knows better than the user where the
problems are and which improvements could make
the biggest differences. Computer Based Training, and particularly
the dialogue channel it can provide, is an
opportunity to meet this challenge and derive an
unbeatable competitive advantage. This article discusses
the prerequisites for using intelligent knowledge flow
management systems, and how semiconductor suppliers
can incorporate these into their existing organisations.