Spectra Gases, which was acquired Linde Group back in 2006, is to now be rebranded as Linde, which will include Spectra Gases’ locations in the U.S. and on its hundreds of trucks, skids and tanks. Thousands of gas cylinders and equipment will also be converted. That process however should continue over several years, Linde said. However, some name-plate specialty gases products, such as Spectra Laser Gases, will retain the Spectra brand, but will become part of the ‘Linde HiQ’ family of specialty gases.
“Rebranding is a significant step in the integration process because it is a visible sign to customers and employees that we are a single company operating under one logo and a single set of values,” said Cliff Caldwell, Linde Vice President, Electronic and Special Gases in North America.