Despite the birth of the iPad and sales of 17.4 million in 2010, the microprocessor market share hardly changed last year with Intel dominating the market with 81% share and AMD picking up the crumbs at 11.4%. As a trend goes, Intel picks up a tiny bit of share each year while AMD seems to lose a tiny bit of share each year.
“The year 2010 was a period of major transitions in the microprocessor market, with suppliers facing a raft of changes, ranging from the new competitive threat posed by media tablets to the robust post-recession recovery, to the technology revolution spurred by the rise of graphics-enabled microprocessors (GEMs),” said Matthew Wilkins, principal analyst, compute platforms, for IHS. “Despite these developments, the competitive state of affairs remained very much the same two-horse race it has been for more than 20 years, with Intel firmly in the lead and AMD a distant second. While the static market share situation is emblematic of the mature conditions in the PC segment of the microprocessor industry, the competitive situation remained intense in 2010, with the two companies fighting for every dollar possible from original equipment manufacturers.”
As the market research firm noted, the fourth-quarter market data revealed no significant changes in worldwide microprocessor market shares as well.
The only change was the revenue growth. Revenue in 2010 surged 25% to US$40 billion, compared to a 6% decline in 2009.