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Elpida takes most advantage of price hikes, according to iSuppli

19 August 2009 | By Mark Osborne | News > Fab Management

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iSuppli Corp admitted that they were taken by surprise by the hike in revenue generated from sales of DRAM in the second quarter of 2009. Revenue reached US$4.5 billion in the second quarter, up 34% from US$3.4 billion in the previous quarter. The market research said the shortage in DDR3 parts and inventory re-stocking saw the per megabyte price for DRAM jump by 18%. iSuppli’s previous forecast was for 2.6% increase and marks a significant improvement in overall market conditions, iSuppli said.

Elpida Memory posted the strongest performance among the Top-5 DRAM suppliers in the second quarter, with revenue rising to US$745 million, up from US$497 million in the first quarter. ASP’s were up 32%, according to iSuppli.

“Elpida accomplished its strong increases in revenue and pricing by expanding its specialty DRAM sales to mobile and consumer applications,” said Nam Hyung Kim, director and chief analyst for memory ICs and storage at iSuppli. “These specialty DRAMs command higher prices than commodity parts, allowing Elpida to outperform its competitors.”

Samsung Electronics and Hynix Semiconductor captured 55.9% of the global market, with DRAM sales for each company increasing sequentially by more than 30%.

Micron Technology saw its share of DRAM revenue drop to 13.9%, down from 14.3% in the first quarter, as other producers had strong sales. However, Micron’s second-quarter revenue declined by only 15.2 compared to the same period in 2008, the lowest level of decrease among the Top-10 DRAM suppliers. Manufacturing partner Nanya Technology also performed relatively well on the year-over-year comparison, with only a 15.4% decline in revenue.

iSuppli also noted that Winbond Electronics revenue doubled, rising to US$87.6 million, up from US$44 million in the first quarter.

However, the lack of capital investments will slow the migration to the 5xnm node. iSuppli believes the transition will be pushed into the first quarter of 2010. 

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