Despite two rounds of capital spending cuts from the majority of DRAM
manufacturers in 2008, unit growth has not slowed and has exceeded
forecasts from market research firms such as iSuppli Corp. This is
making the third quarter look increasingly like the overcapacity
situation that has dogged the sector for over 18 months is set to
continue, even though demand remains robust and the peak demand period
is closing in fast.
“The industry megabyte bit growth grew by a stunning 17 percent
sequentially during the second quarter, blowing iSuppli’s forecast of
10 percent,” said Nam Hyung Kim, director and chief analyst for memory
ICs/storage systems at iSuppli. “The unit growth doesn’t seem to be
slowing down either and is even higher than that of the first quarter.
The positive side is that the PC market has been sound. However,
oversupply may be inevitable in the third quarter due to OEMs’
aggressive inventory build-up during the second quarter”
According
to Kim, ASP’s are set to decline by 10 percent in the third quarter,
which will cause further pain for the sector still struggling with
quarterly losses.
Looking at iSuppli’s Q208 DRAM market share
growth data, highlights those manufacturers still increasing production
faster than there rivals, which is resulting in market share gains.
On
year-to-year basis, Samsung’s growth has actually declined by 1 percent
but its sequential growth is up by 13.3 percent. Samsung has 30 percent
share of the DRAM market according to iSuppli.
On a yearly
basis only two other manufacturers actually saw growth and these both
exceeded Samsung by some margin. The fastest growth comes from Elpida,
which iSuppli puts at 16 percent y-on-y. Powerchip saw growth of 10
percent. Elpida and Powerchip increased megabyte unit production by 26
percent and 38 percent, according to the market research firm.
“The
market share battle between Hynix and Elpida could delay the market
recovery,” Kim noted. “Elpida clearly wants to be No. 2 soon while
Hynix will try to reduce its NAND growth and to increase DRAM
production to retain its market share.”
All other major DRAM producers saw negative growth with Qimonda leading the pact with a 40 percent decline.
As
seen in the chart, Hynix is fighting back with sequential growth of
20.1 percent as it shifts older fabs away from NAND production to DRAM,
potentially adding further woes on oversupply concerns through the
remainder of the year.