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NEC Electronics America, Inc. has announced the appointment of Bob Pinteric as General Manager of the Multipurpose Microcontroller (MCU) Strategic Business Unit. Mr. Pinteric will assume responsibility for overseeing the company’s MCU business activities such as marketing, sales, quality and production planning.

Bringing over 22 years of semiconductor industry experience to the role, Mr. Pinteric worked for Motorola/Freescale in various leadership roles including MCU marketing manager and director of a flash memory development center. He is a widely published author on topics related to MCU applications, and has participated in various conference panel discussions. Mr. Pinteric has a B.Sc. in electrical engineering and an M.B.A.