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NXP Semiconductors has appointed Ruediger (‘Rudy’) Stroh as General Manager of the identification business, taking over from Christophe Duverne, whose new role will be announced in the coming days. A former Siemens and Infineon executive, Mr. Stroh brings several years of operations management experience to the role. He will report directly to Rick Clemmer (pictured), who is managing the automotive business on an interim basis.

At Siemens AG, Mr. Stroh held various management positions, following which he took up a role as Senior Vice President and General Manager at Infineon Technologies, with responsibility for the Network and Computer Storage, Data Communications, and Consumer divisions.

He has also led multiple start-ups in Wireless, Storage Networking and advanced nano materials companies and served as EVP of Agere Systems’ Storage Business Unit prior to its merger with LSI, following which he added divisions such as Hard Disk Drive SOCs, Preamps, Motor Controllers and SSD controllers to his portfolio.

“I am honoured to join the NXP team. Customers in the identification market have complex and rapidly changing needs across a broad spectrum of technologies. I am committed to redoubling our collaborative efforts in delivering innovative and competitive total solutions to our customers in diverse markets by integrating our leading portfolio of secure identification technologies with those of our vast network of software, middleware and system integration partners,” Stroh said.