Going back to December when AMD held an analyst conference in New
York, Hector Ruiz and his current executive team wanted to convey the
theme of the glass being half full rather than half empty. The problem
was that no analysts came away from that meeting feeling that things
were looking good.
First quarter 2008 results were always going to be the low point for
AMD as this is historically the weakest quarter in any year. The hope
was that new products and good PC demand would carry through the
quarter with sales down, but only down at seasonal levels. Things would
get better from thereon in and profitability was to return by year-end.
The latest news that sales will be down more than the seasonal
average is a big headache for AMD, as it is bleeding cash. Promises of
a return to profitability this year mean that a new wave of job cuts
were inevitable and were already on the cards in late February. Sales
were simply south of expectations, with consumer confidence taking a
further dive due to the financial troubles at major banks in North
America and elsewhere.
First ‘confirmation’ of the job cuts in the media came from
Charlie Demerjian
over at The Enquirer in mid-March. He got wind of 5 percent cuts and
was sure that his sources were reliable. That proved to be the case,
but it seems things got worse as the month ended!
There is no
indication yet from AMD as to what sector the cuts will affect, but
considering previous trimmings it may be the production side that gets
targeted this time around. Charlie believed that the cuts were across
the board so that there would be no major problem further down the line
with an important project, for example.
However, with a 10
percent reduction, that’s harder to achieve and even harder or perhaps
more time-consuming to put right should the business bounce back and
need to restart or accelerate some key projects at a given opportune
time.
Concern therefore is that AMD will find it harder than
it already is to react fast to market conditions and take advantage of
the situation, should it arise!
With 2008 looking worse than
most market analysts anticipated, the need to hunker down at AMD is
even more crucial to its possible survival this year than it was in
December at the New York meeting.
The ‘spread sheet
preservation’ mode AMD is in right now will not sway the financial
analysts, as they want more radical transformation of the company.
That
road to fabless nirvana being pushed for by the financial community is
simply no more than digging for fool’s gold. It will make AMD less
competitive over time and that will mean smaller and smaller market
share. The end result will be an acquisition by someone and the company
will fade into oblivion.
Of course, that is really what some
of the analysts covering AMD want to see happen, and Intel (by default)
becomes all but a monopoly. The cash registers are ringing in their
ears already at the thought, especially as it is obvious to them that
the half-empty glass just emptied itself a little more.
I
would expect greater pressure on AMD to march down the fabless or at
least the asset-smart (originally described by Hector as the
‘asset-lite’) route in the coming months with little positive comment
from the analysts after the quarterly conference call, which is coming
up.
So the doom and gloom merchants will be feeding off AMD’s
job losses and poor cash situation for months to come. Should the
momentum for change now build and major structural changes occur before
the end of the year, then many industry observers will point back to
the first quarter of this year and note where the inflection point
occurred.
It could be said - while pointing to a power point
chart - that AMD basically fell off the cliff here! First quarter
results leading to worsening financials and increased pressure for
radical change make up a simple but potentially compelling story.
I
hope that’s not the case and I am trying hard to see a glass half-full.
The problem is that I can’t see anything coming out of AMD that helps
support that belief. Back to you Hector.