Online information source for semiconductor professionals

Apple - iDesign!

15 August 2007 | By Mark Osborne | Editor's Blog

Popular articles

New Product: Applied Materials new EUV reticle etch system provides nanometer-level accuracy - 19 September 2011

Oberai discusses Magma’s move into solar PV yield management space - 29 August 2008

‚??Velocity‚?? the new buzzword in Intel‚??s PQS annual awards - 12 April 2012

Applied Materials adds Jim Rogers to Board of Directors - 29 April 2008

TSMC honors suppliers at annual Supply Chain Management Forum - 03 December 2008

If you are a chip supplier to Apple you already know all about it! Whether it's for Apple's iPod or iPhone you will know that the Cupertino, California-based company wields a lot of influence!

According to a new report from iSuppli, Apple's design activity, especially with the launch of the iPhone, created $3.8 billion worth of global semiconductor purchases in the first half of 2007. This is up 27 percent from $3 billion in 2006, iSuppli said.

Considering the phone is still only available in the U.S., that figure is quite impressive. This influence should increase, according to the market research firm, as it reckons Apple will ship more than 4.5 million iPhones globally in 2007, 13.5 million units in 2008 and 21.1 million units in 2009.

With the iPhone not technically brilliant but effectively another design icon in the making, the power of appealing design shouldn't be underestimated.

If Microsoft's Vista OS had been better designed then maybe the take-up would have been stronger and its purchasing influence over DRAM might have prevented last year's oversupply in the DRAM market!

It was also interesting to note that the iPhone is also helping to soak up the NAND flash glut. Maybe we need more new electronic products from Apple, given that its influence goes much further afield than chip manufacturers.

Related articles

Rumors of the Apple effect‚??s demise have been greatly exaggerated - 02 July 2008

Apple iPad pushing strong growth in NAND flash memory - 20 January 2011

Intel appoints three Corporate VPs - 22 May 2008

Ian Chapman-Banks to oversee global sales and marketing for Chartered - 06 April 2009

MEMS the word - 04 February 2011

Reader comments

No comments yet!

Post your comment

Name:
Email:
Please enter the word you see in the image below: