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Mark Laich is MEMSIC’s new VP of Worldwide Sales
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MEMSIC
has designated Mark Laich as the newest executive in the company as VP
of Worldwide Sales. Laich brings over 20 years of experience in
semiconductor sales and intellectual property licensing with high
growth companies to MEMSIC with experience establishing worldwide
sales, managing culturally and geographically diverse sales teams,
managing the sales of semiconductor products and creating relationships
with customers.
"I am very excited to be joining MEMSIC,” Laich said. "The company’s proprietary technology positions MEMSIC for rapid growth. MEMSIC’s differentiated components and solutions approach is unique and creates compelling opportunities for the company.”
Laich was previously VP of Sales at Potentia Semiconductor, where he directed worldwide sales of the company’s power management and conversion products. He has also held senior sales management positions at Azanda Network Devices, Lexra, ZSP, LG and Zilog and began his professional career at AMD.
Dr. Yang Zhao, President and CEO of MEMSIC said, “We are pleased to have someone with Mark’s experience managing global sales organizations join our executive team. His ability to lead across a diverse organization and attract tier-one customers worldwide will help drive our leadership as a MEMS component and solution provider.”