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File under "the greatest thing since sliced bread" |
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May 25, 2007 at 02:02 PM |
T
here lurking among the hundreds of emails I've been piling through after NSTI Nano was one announcement that contains the kind of ultrahyperbolic comment that makes one stand up (or fall down, as the case may be) and mock.
Buried down in the press release from Ceravision about its new "revolutionary" (careful now) microwave-powered lightbulb was the following comment from one Mike Hanney, technical director for an outfit called Polymer Optics:
"This technology is truly set to be the biggest revolution to the lighting industry since the invention of the filament lamp, and even the high power LED."
But not the invention of the candle (or fire), evidently.
My question is, how many technical directors (or PR "professionals" for that matter) does it take to screw in a microwave lightbulb?
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