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Macho Micron imaging chips go offroad |
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Oct 18, 2006 at 10:11 AM |
I knew Micron Technology boss Steve Appleton liked to take risks, both in the business world or in the air flying one-man stunt planes.
So imagine my lack of surprise when I heard about the chipmaker's latest promotion--sponsoring four cars/teams in next month's Baja 1000 offroad race. The company wants to show off the durability/reliability of its CMOS image sensors, which will be deployed as driver and road video cameras on the team's Subarus. Micron subsidiary Lexar will provide the 8-Gb compact flash chips to handle the memory/storage duties.
Gearheads, chipheads, and other interested heads can find out more here: http://www.micron.com/baja1000
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