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William Peifer was named Director of Sales by sp3 Diamond Technologies, Inc. His role will directly deal with increasing the company’s sales of its CVD diamond products and to support the current sales efforts for sp3s non-thermal related applications. Peifer will also focus on increasing the expansion of the company’s sales organization through the addition of representative organizations in the U.S.

“Bill comes to sp3 with broad experience in moving various novel technologies to adoption in real-world applications,” said Dwain Aidala, President and COO of sp3 Diamond Technologies. “He brings significant experience with thermal management applications at the device and systems levels, and a broad network of government and commercial customer contacts that he will be able to utilize to leverage sp3’s products into new applications in key markets, such as military, industrial and aerospace.”

Peifer was previously with Yamaichi Electronics, Inc. USA where he helped increase the sale of the company’s Yflex LCP material into the PV industry and worked on heat dissipation solutions. . He has also handled business development for DVK Integrated Services, Inc. with a focus on heat dissipation materials. He has also held positions at Covenant Electronics, Inc. and SMOS Systems, Inc.