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Qimonda and Sony form graphics-based DRAM design team |
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Oct 02, 2007 at 05:33 PM |
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 Sony and Qimonda have signed an agreement to create a joint venture company called Qreatic Design that will focus on high-performance, low power, embedded and customer-specific DRAM for consumer and graphic applications.
“We believe that the joint venture will support our future product design and solutions development and will further pave the way for our product diversification in non-PC applications,” said Kin Wah Loh, President and CEO of Qimonda. “The set up of a new design center in Tokyo in cooperation with Sony is a strategic step to accelerate the worldwide R&D capabilities in that area. As Japan is an important and dynamic market for us and shows excellent R&D talents especially in the consumer and graphic area, we are glad to consistently expand our successful activities here.“
“We identified the establishment of a joint venture with Qimonda, a leader in the DRAM field, as an ideal opportunity to extend the advanced DRAM design expertise with which Sony has continued to generate added value in finished products into new business areas,” said Yutaka Nakagawa, Executive Deputy President and Officer in charge of Sony’s Semiconductor and Component Group. “We believe the integration of both companies’ technological strengths will lead to unprecedented levels of creativity and design that will continue to develop in the future.”
The 50:50 joint venture will be located in Tokyo, Japan with operations expected to start at the end of the calendar year. Qimonda has been a specialty DRAM supplier to Sony on its PS3 gaming console.
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