|
Mar 14, 2007 at 02:21 PM |
It does happen and it's happened to most journalists, especially those from the mainstream press that delve a little deeper than others into the world of semiconductors. I have moaned often enough for many years when the likes of IBM or Intel gain front page coverage in the non-technical press when technology breakthroughs are being touted that have no substantiating evidence or later prove to be simply wishful thinking.
When Nintendo came out with the highly popular Wii gaming console I clearly remember ST Microelectronics making a meal over the fact they were big part of the success of the system due to the inclusion of its 3-axis accelerometer.
However, Charles Arthur, a journalist working for the Guardian newspaper here in the UK, feels duped by ST over the Wii technology after reading a story in Spectrum, an IEEE publication.
In classic blog fashion he puts the record straight, makes ST look silly and acknowledges that the world's largest developer of MEMS-based accelerometers, Analog Devices, was more responsible for the Wii success than was ST.
A job well done, Mr. Arthur, and another case exposed of technology companies duping the mainstream press for all it's worth.
But here's the twist!
IEEE Spectrum was also duped by ST, and they have published what they call a ‘substantial correction' to the original story from last year.
The full story can be viewed here with a link to IEEE Spectrum
http://blogs.guardian.co.uk/games/archives/.html
|
Blogs 
